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You grant B. M&R AB (”HAAV”) and its affiliated companies a royalty-free, perpetual, irrevocable, worldwide license to edit and use your content (photograph/video/caption/text etc.) posted with the hashtag #YesHAAV (the ”Content”) for all marketing and advertising purposes, including but not limited to, marketing and advertising on Instagram, Facebook, Twitter, Pinterest, Tumblr, WeHeartit, LinkedIn, Polyvore, haavwatches.com and in other digital media and in print media. This license can also be transferred by HAAV and its affiliated companies to third party collaborators for the purpose of promoting products under the HAAV brand. This license also includes a right, but not an obligation, to refer to the creator of the Content and the social media account where the Content was uploaded. You confirm that you own or control the rights to the Content. If you are under 18 years old you guarantee that you have your parents’ consent to grant this license. Furthermore, you certify that the Content submitted by you does not violate any rights of a third party or any law. Swedish law governs these terms and conditions.